Executive
Summary
Vision Statement
Company Objectives
True North
Key Vectors
Home Turf
Hard Truths
Company History
Purpose and Goals of Marketing
Key Performance Indicators (KPIs)
Marketing Job Description
Detailed Work Activities
Market Analysis
Products/Services
Target Audience
Demographics
Current Sales Figures
Competitive Analysis
Strengths/Weaknesses
Opportunities/Threats
|
Identify
Existing MarketingPosition
Action Plan
Execution
Channels
Marketing tools
Department Budget (% of Annual Sales)
Communication Mediums
Professional Support (Photography, Research)
Basics (Business Card, Letterhead, Envelopes, Forms)
Community Relations (Sponsorships, Advertising, Donations, Tickets to events)
Production
Delivery
Marketing Priority List/Calendar
Marketing Department Summary
Tracking
Follow Up
Adaptation
Report Repeat |
